Privacy Policy

1. Information We Collect

1.1 Information You Provide Directly

When you use our contact form, request information about our services, or otherwise communicate with us, we may collect:

• Your name
• Your email address
• Your company or organization name
• Your job title (if provided)
• The content of your message or inquiry

1.2 Information Collected Automatically

When you visit the Site, we automatically collect certain information through analytics and infrastructure tools:

• Google Analytics 4 (GA4): We use GA4 to understand how visitors interact with our Site. GA4 collects data including pages visited, session duration, referral source, device type, browser type, operating system, approximate geographic location (city/region level), and anonymized IP addresses. GA4 uses cookies to distinguish users and sessions.
• Cloudflare: Our Site is served through Cloudflare, which may process IP addresses and uses strictly necessary cookies for security, performance, and content delivery purposes.
• Google Tag Manager (GTM): We use GTM to manage analytics tags. GTM itself does not collect personal data but facilitates the deployment of tags that may.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and communicate with you about our AI transformation services
• To understand how visitors use our Site so we can improve content, navigation, and user experience
• To analyze aggregate trends and site performance (no individual tracking for marketing purposes)
• To protect the security and integrity of our Site
• To comply with legal obligations

3. What We Do NOT Do With Your Information

To be clear about our data practices:

• We do not sell your personal data to third parties.
• We do not rent or lease your personal data to third parties.
• We do not run targeted advertising campaigns or use your data for ad targeting.
• We do not build marketing profiles based on your browsing behavior.
• We do not share your contact information with third parties for their marketing purposes.

Your information is used solely to operate the Site, respond to your inquiries, understand aggregate site usage, and communicate with you about Creative Glu's services when you have initiated contact.

4. Third-Party Services

We use the following third-party services that may process data on our behalf:

Each of these services operates under their own privacy policies. We encourage you to review them.

5. Cookies

Our Site uses cookies — small text files stored on your device — for the following purposes:

• Strictly Necessary Cookies: Required for the Site to function properly (e.g., Cloudflare security cookies). These cannot be disabled.
• Analytics Cookies: Used by Google Analytics 4 to understand how visitors interact with the Site. These cookies collect information in an aggregated, anonymized form. You may opt out of analytics cookies by adjusting your browser settings or using Google's opt-out browser add-on.

We do not use advertising cookies, retargeting pixels, or social media tracking cookies.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy:

• Contact form submissions: Retained for up to 24 months or until the inquiry is resolved, whichever is longer.
• Analytics data: Google Analytics retains data according to our configured settings (default: 14 months). Aggregated, non-identifying analytics may be retained indefinitely.
• Server logs: Retained for up to 90 days for security and performance purposes.

7. Your Rights

Depending on your location, you may have certain rights regarding your personal information:

• Access: You may request a copy of the personal information we hold about you.
• Correction: You may request that we correct inaccurate or incomplete personal information.
• Deletion: You may request that we delete your personal information, subject to certain legal exceptions.
• Opt-Out of Analytics: You may opt out of Google Analytics tracking by using Google's opt-out browser add-on or adjusting your browser's cookie settings.

To exercise any of these rights, please contact us at the email address provided below. We will respond to your request within 30 days.

8. California Residents (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) grants you additional rights:

• The right to know what personal information we collect, use, and disclose
• The right to request deletion of your personal information
• The right to opt out of the sale of your personal information
• The right to non-discrimination for exercising your privacy rights

We do not sell personal information as defined by the CCPA. We do not use or disclose sensitive personal information for purposes other than those permitted by the CCPA.

9. International Visitors (GDPR)

If you are visiting from the European Economic Area (EEA) or United Kingdom, the General Data Protection Regulation (GDPR) may apply to you. Our legal bases for processing your personal data include:

• Legitimate Interest: To operate and improve our Site, respond to inquiries, and understand aggregate usage patterns.
• Consent: Where required, we obtain your consent before placing non-essential cookies on your device.
• Contract: To respond to your contact form submissions and communicate about potential engagements.

You have additional rights under GDPR, including the right to data portability and the right to lodge a complaint with a supervisory authority. Contact us to exercise any rights.

10. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. Our Site is served over HTTPS, managed through Cloudflare's security infrastructure, and hosted on Netlify's secure platform. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

11. Children's Privacy

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will promptly delete it.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. We will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us: